Along with Bieber, the Spanish and multi-platinum singer Julio Iglesias, Juanes and Ana Gabriel. On July 4, 2010, Pablo Morales, content manager of the organizing committee, developed a list of the first artists who will be shuffled to the show, inside of which is composed of the above names, together with them, topped the list by the teen idol Justin Bieber, who with his album My Worlds debuted at the first position of the best-selling albums in Chile and where it appears his single " Baby" featuring Ludacris, a song which topped the Chilean singles chart for two consecutive weeks. Ricky Martin, Peter Cetera, former lead singer and bassist of Chicago, Argentine rocker Andrés Calamaro and teen pop sensation and success of ticket sales in her concerts in Chile, Demi Lovato are the next names in the tentative list of performers for the main show.
Īlejandro Sanz is the first perfmormer confirmed for the main show. Bon Jovi is another artist who is in negotiations, which schedule a concert in Santiago in late 2010. The first artists who have contacted by the organizing committee to form part of the show are the Puerto Rican Latin pop singer Chayanne which his song "Me Enamoré de Ti" from his album No Hay Imposibles peaked at number-one for one week in the Chilean singles chart, during 2010 and archived a gold certification in the country for the sales of the record, and Brazilian Roberto Carlos, both have already been presented in this stage in previous editions. On July 1, 2010, Vicente Sabatini was the tentative director of the event but Alex Hernández was later confirmed, and the pre-party show will be released on Februin Viña del Mar. Finally, the international festival was committed to Chilevisión for the next four years, until 2014. The new tender for the festival, was awarded to Chilean television channel Chilevisión, which submitted a bid to 1,316,368 UF, equivalent to $28,565,238,082 ( CLP), and $52,383,668.40 ( USD).
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